Finding My Own “Why” and Embracing a New Beginning!

Hello, this is Bopyo, the founder of Early Bright New York. As I’ve continued writing this newsletter, pondering what stories I should share, I find myself already at the third installment. In the last issue, I spoke about overcoming burnout through steady habits like reading and running, and I also touched briefly on leaving my previous workplace.

Have you ever overcome burnout in your own life? It’s like seeing a light shine again in a once-dark corner of your world. In this edition, I’d like to share what led me to overcome my burnout and eventually establish the Early Bright New York brand. Today, I’ll delve into that journey more concretely, exploring the values we stand for and the direction we aim to pursue. I hope that through these words, our heartfelt intentions reach you.

Dreaming of Something New After Burnout

After pushing through my own burnout, I had a chance to visit Korea in 2023. There, I met many wonderful people at a conference for Amazon sellers that I hosted. While listening to attendees share their stories of overcoming burnout through my previous business insights, I found myself gaining even more energy and inspiration. Later, during the conference after-party, I stopped by a nearby convenience store where I discovered an apple-flavored hangover relief jelly. By consuming it, I was able to stay at the party longer, drink with others, and most importantly, truly listen to everyone’s stories. I felt sincerely grateful—not because I could drink more, but because staying longer in that space allowed me to connect more deeply with so many individuals.

Many people had come to see me at that event, and I wanted to devote as much time as possible to them. With a thankful heart, I returned to New York. On the flight back, I kept thinking about that apple-flavored jelly stick. It had helped me engage more meaningfully with people at the party, granting me the energy to hear their stories.

The Beginning of Early Bright New York

Once back in New York, I wondered if I could find that same apple-flavored hangover relief jelly here. But it simply didn’t exist. At first, I just accepted that fact. However, a thought soon surfaced: “What if I create something like that product myself and offer it to people in the U.S.?” I realized that just as I had overcome burnout, there are countless others in a city like New York—teeming with dreams—who might also benefit from a snack-like, jelly-based product that supports recovery and vitality. Whether they are seeking deeper connections at events, hoping to feel more energetic at work, or trying to move past a personal burnout, I wanted to create something for them. Naturally, I began researching potential ingredients.

“What made that apple-flavored jelly so effective for hangover relief?”

Among various components, I discovered a Korean ingredient called ‘Hovenia dulcis extract’ (from the oriental raisin tree), widely known in Korea for aiding liver health but less familiar in the U.S. Building on that, I incorporated this extract to help with hangover relief, as well as taurine and glutathione for energy recovery. I believe these elements don’t just promote physical well-being; they also help restore mental vigor. After all, I learned firsthand through running that a healthy body fosters a healthy mind.

Ultimately, I developed two flavors—mango and matcha—and released them as special jelly-stick products. As I write this, it’s December 15th, and it’s been a little over fourteen days since the product launch.

The mango-flavored jelly stick is rich in concentrated mango and vitamin C, helping you regain your energy. Meanwhile, the matcha-flavored jelly stick offers a fresh matcha aroma that can help boost focus. I’ve included a link below. Now that you know the story behind these products, you might want to check them out. They are available on Amazon. Take a look!

Through Early Bright New York, I hope to offer people who, like me, have experienced burnout a convenient, snack-like product that brings a pleasant taste and texture, portable and ready to support their recovery. I want to help others start their day with renewed vitality and spirit. I plan to continue developing products along these lines. Looking ahead, I’d also like to create a community for people like us—where we can overcome challenges together and carry on our shared stories.

Thank you for reading this third chapter of my personal journey and the birth of Early Bright New York. In the next installment, I’ll share some of the unexpected experiences I’ve had since launching these products, including surprising feedback from product reviews. Stay tuned.

To all those who have gone through tough times like I once did, Through my personal experiences and the products I’m developing, Let’s look forward to a brighter tomorrow together.

Thank you so much for reading this week’s newsletter. Here’s to a great start to your week! By the way, we’re running a giveaway on Instagram this week! Feel free to participate if you’re interested. Here’s our Instagram link!